Advertising veterinary services from a simple rabies vaccination to a neutering operation is relatively inexpensive and effective through direct mail. Veterinary direct mail utilizes database research to formulate a target mailing list of pet owners, breeders, show handlers, kennel managers and other veterinary specialists.
Direct marketing of veterinary services is mutually beneficial--the marketer benefits from increased business and the direct mail recipient benefits from knowledge of reputable animal business and services.