Tips
Here are some additional tips for you to apply to the direct sales letter portion of your direct mail marketing campaign:
Remember that most people read at an 8th grade level, so keep your direct mail language simple and comprehensible.
The P.S. is an important direct mail technique for drawing the eye of the reader and reinforcing the direct mail promotion.
Use the white space effectively in a direct mail letter--bullets and short paragraphs are more inviting than lengthy passages.
Keep the direct mail piece to one page--clutter and confusion turn off a potential direct mail lead.
Consider using code mail in order to measure the direct mail response.
Insert the word "free" frequently into the direct mail letter--it's always a good eye-catcher.
In a direct sales letter or direct mail brochure, end the page mid-sentence so that the reader is lured on.
Include one or more tear-out direct mail coupons. This is a great direct mail tip to keep your target market engaged.
Finally, consider employing the direct mail services of a direct mail list broker who can provide you with complete target mailing lists of consumers and businesses.
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