Target Mailing Lists
Known to advertisers as "targeted mailing," focused direct mail marketing makes us of database analysis. A person who enjoys tennis, for example, is likely to receive direct mail for tennis related products or perhaps for goods and services that are fitting for tennis buffs. The USPS rather terms this as "advertising mail" (admail).
A target business mailing list, consumer mailing list, new home owner mailing list and new mover mailing list must make use of one or more databases that are right on the money, so to speak. There are a quite a few internet sources for free mailing lists and free consumer mailing lists.
Alternatively, you may want to employ a direct mail list broker or a direct mail marketing (telemarketing) list broker to help you form a target mailing list. A good direct mail marketing list will usher in many direct mail leads.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...