Your drip marketing campaign, in order to be an effective means of direct mail marketing, must follow a series of steps:
First, develop your drip marketing plan, formulating a direct mail strategy for every month.
Second, consider the implementation of your marketing plan.
Third, compile a target mailing list to increase potential direct mail leads.
Four, establish consistency by reinforcing your slogan or phrase on every direct mail letter, direct mail promotion or direct mail advertising. Post cards, business cards, booklets, letterheads, brochures, newsletters and catalogs make for good direct mail pieces.