Objectives
There are dozens of direct mail marketing objectives. Generating sales, acquiring new customers or referrals and expanding your market to a larger audience are just a few examples of direct mail marketing objectives.
Marketing objectives and goals for direct mail advertising can be more customer-oriented, such as upgrading customer service, building top-shelf customer loyalty and fueling higher purchase from existing customers.
Other direct marketing plan objectives include delivering company news, bringing in foot traffic, responding to competitors and testing product or service appeal. Direct mail services may also attempt to build up brand awareness or bolster other marketing initiatives with a direct mail marketing campaign.
In fact, a simple marketing objective of direct mail may be to warm-up marketers for consumer cold calls.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...