New Homeowner
To ensure a home owner lead--that is, a response by phone, mail, fax or email to a direct mail marketing campaign--one must assemble a new home owner list that considers the following information regarding the home owner: condo/home type, down payment amount, down payment percentage, mortgage amount ranges, mortgage type, new mover database source, presence of lender, purchase amount ranges, date of purchase, rate type, record type and sale type.
The more thorough the home owner record, the more likely the new home owner list will prove profitable for the direct mail marketing campaigner.
Direct mail marketing campaigners for home owner insurance or discount home owner insurance, for example, will be in a more favorable position if they first research and compile a good new home owner list.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...