To ensure a home owner lead--that is, a response by phone, mail, fax or email to a direct mail marketing campaign--one must assemble a new home owner list that considers the following information regarding the home owner: condo/home type, down payment amount, down payment percentage, mortgage amount ranges, mortgage type, new mover database source, presence of lender, purchase amount ranges, date of purchase, rate type, record type and sale type.
The more thorough the home owner record, the more likely the new home owner list will prove profitable for the direct mail marketing campaigner.
Direct mail marketing campaigners for home owner insurance or discount home owner insurance, for example, will be in a more favorable position if they first research and compile a good new home owner list.