With the aid of a mortgage direct mail marketing list, those in the mortgage business frequently opt to advertise their services through direct mail mortgage marketing--that is, the process of sending a mortgage post card or mortgage door hanger (to name a couple forms of direct mail) to targeted individuals on that direct mail marketing list.
The objective of these mortgage direct mailings is to generate direct mail leads (when customers call, fax, or send replay mail in the interest of refinancing or reworking their home mortgage).