Mailing Tips
A direct mail marketing solution for curbing the direct mail cost is to purchase a bulk rate or 3rd class rate; if you can afford the bulk rate time delay, then you will save up to 70% on postage costs for your direct mail letters. An excellent direct mail idea is to use 3rd class stamps rather than have the direct mail metered--the former makes for a better image, increasing the direct mail marketing benefit.
It is advisable to take a sample direct mail package to the post-office to make sure the direct mail processing goes through without a hitch. You may also want to employ a direct mail house that sorts.
Lastly and most important, make multiple hits!! Follow up direct mail letters with telephone calls, faxes, emails and direct mail post card reminders. Make up the consumers' minds for them.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...