Health
Hospitals, health insurance companies, disease research organizations and other health related institutions and groups often spread awareness and advertise their services via direct mail marketing.
A health brochure or medical brochure frequently includes diagrams, help lines, contact numbers, coping tips and other pertinent information that the patient, client or health service employee may find interesting and practical.
Insurance companies likewise find direct marketing fruitful for their cause--many health insurance booklets, brochures and newsletters generate an insurance direct mail lead.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...