
Greeting Card
Marketing greeting cards are an effective way to advertise a service or product while giving the reader a bit of a boost. Free greeting cards with jokes, pictures, witty sayings or cartoons are a smart idea as the reader will likely keep the greeting card or pass it on to a friend.
Have a series of business greeting cards (or personalized business greeting cards) printed up as a nice way to market by strengthening customer/business relations. Customized business greeting cards make the reader feel special--as if the direct mail campaign is aimed only at him or herself.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...




