How do direct mail marketers compile a target marketing list?
When individuals order from a catalog, contribute to a charity, use a credit card to subscribe to a magazine, their names appear on a variety of marketing lists. Direct marketers then rent the name lists if they consider their product or service appealing to these target mailing lists.
Which direct mail printing option is right for my business?
If you are a serious company who would like to project an image of credibility, consider calling a brochure printing service to have full color brochures made. Business literature in a logical form is always appealing to a consumer or another business. If you are marketing a product, a catalog, booklet or color post card filled with appealing pictures of your product and how-to-use tips are great direct mail printing options. If you are a member of a charity or provide a valuable service, consider a direct sales letter. Read our sales letter writing tips to find out more.
I need a new target audience for my direct mail campaign. Any suggestions?
The student population, particularly college students, is quite open to direct mail marketing--students enjoy receiving mail, are always looking to save money and are generally less skeptical of direct mail catalogs and direct mail post cards than are middle-aged individuals. Include students on your target mailing list and your brochure, door hanger or booklet will surely generate a good deal of direct mail leads.
What is “drip marketing”?
Drip marketing (derived from the term drip irrigation) is a form of direct marketing in which the direct mail campaign is spread out over a long period of time so that the consumer gleans a bit of service or product information at a time. Drip marketing is effective as it reinforces the logo or name of the product or service a great deal more than a one-time brochure or business card would.
What is a good direct mail marketing technique for saving on costs?
To save on postage costs, send out your brochures, post cards or sales letters via bulk mail--the rate is cheaper than first-class mail if you can afford the slight time delay. Another option is to have your mail sorted at a direct mail house to save on postage costs.