Envelope
Direct marketing envelope mailers are mailers in which the marketing material is stuffed inside an envelope. Envelope stuffing allows the marketer to include more than one insert. When more than one direct mail advertising party goes in on an envelope mailer, it is referred to as "marriage mail." Valpak is an example of a marriage direct mail service.
Envelope printing is a popular form of direct mail--if effective, direct mail printing, business envelopes, company envelopes and consumer coupon envelopes lure the reader to open and check out the contents.
Door hanger envelopes are another means of direct mail marketing that hook the reader by its appearance and consequently invite the reader to look at the contents.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...