"Drip Marketing"
The term "drip marketing" is derived from the agricultural terminology for watering plants a small amount over a long period of time, hence "drip irrigation."
Drip marketing is an effective form of direct mail marketing as it reinforces your product or service a little at a time for a long period of time.
A drip marketing campaign keeps your direct marketing campaign in the forefront of consumers' and business' minds and gives you an edge over other direct mail marketing companies.
Direct Marketing
The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...
Direct Mail Marketing
The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...
Direct Mail Service
Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...