As with consumer mailing lists, a targeted mailing list for business to business marketing starts with a specific set of information that will ensure a sharply and aptly deemed direct mail list.
Direct mail to businesses should account for business type, annual sales amount, executive title code (to track responses), gender, location, number of employees, ownership, standard industry code and years in business.
Be sure your direct mail business post card or business brochure reaches the right office(s) by performing research. There are a number of internet business services for business marketing that can compile targeted mailing lists and help with the direct mail printing process.