Brochure marketing is a very effective direct mail marketing strategy as it sets apart its campaigner as a credible "real" company. Hundreds of direct marketers can shell out $50 or so to have business cards, letterheads or stationary printed, but a reputable business will take the time to produce printed sales literature. A successful direct mail campaign requires some form of business brochure, be it a tri fold brochure, a photo shop brochure or full color brochure.
In brochure advertising, do also note that direct mail brochures allow people to read on their own time. Brochure marketing adds a personal touch that hastily printed direct mail post cards or door hanger flyers simply cannot bring to a home.
In addition, direct mail brochures can support other advertising, direct mail, online direct mail promotions and can be used as a sales instrument for distributors.