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Direct Marketing

Direct Marketing

The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing...

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Direct Mail Marketing

Direct Mail Marketing

The most frequently used medium for direct marketing is direct mail, an advertising discipline in which marketing communications such as real estate post cards, sales brochures and business booklets and mortgage...

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Marketers

Marketers

Direct mail marketing is increasingly appealing to a variety of marketers who wish to advertise their product or service in an expedient manner. From real estate agents to car dealerships to cancer research organizations,...

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Direct Mail Service

Direct Mail Service

Direct mail marketing services handle one or more aspects of a business' direct mail marketing campaign. Once you purchase a direct mail campaign, a direct mail service or direct mail company compiles a direct...

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